AI Won’t Kill Advertising but Models MightIf we just use AI to fast-track problem-solving, the models behind AI will contribute to a culture of laziness and complacency.Apr 13, 2023Apr 13, 2023
Headspace Feels Like the Answer To Rethinking the Media AgencyOur view was that the media agency product is limited by the business model from which it was born… three things created space.Jun 15, 2022Jun 15, 2022
The Right Media Agency Shape; Hustle Plus GovernanceMedia is not hard. But today it is very complex. So, is it better to foster a hustle mentality or to lean into a bit more governance?Aug 6, 2021Aug 6, 2021
Transparency Has No Value if You Don’t Know What You Are Paying ForTransparency in media matters. But only if you know what you are looking for.Mar 10, 2021Mar 10, 2021
Dump the Media RFP for a Real Creative JobCreative opportunities in media have evolved at a faster pace than creative application.Feb 24, 2021Feb 24, 2021
Thoughts Are Not InsightsGreat planning can, and often should, start with a hypothesis. The challenge is when nobody bothers to validate if the hypothesis is right…Feb 12, 2021Feb 12, 2021
Rethinking the Media AgencyThe origins of the media agency business are pretty simple; supply economy dynamics. But that’s not the case anymore.Feb 5, 2021Feb 5, 2021