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Media By Mother

AI Won’t Kill Advertising but Models Might

If we just use AI to fast-track problem-solving, the models behind AI will contribute to a culture of laziness and complacency.

Apr 13, 2023

AI Won’t Kill Advertising but Models Might

Apr 13, 2023

Headspace Feels Like the Answer To Rethinking the Media Agency

Our view was that the media agency product is limited by the business model from which it was born… three things created space.

Jun 15, 2022

Headspace Feels Like the Answer To Rethinking the Media Agency

Jun 15, 2022

The Right Media Agency Shape; Hustle Plus Governance

Media is not hard. But today it is very complex. So, is it better to foster a hustle mentality or to lean into a bit more governance?

Aug 6, 2021

The Right Media Agency Shape; Hustle Plus Governance

Aug 6, 2021

Transparency Has No Value if You Don’t Know What You Are Paying For

Transparency in media matters. But only if you know what you are looking for.

Mar 10, 2021

Transparency Has No Value if You Don’t Know What You Are Paying For

Mar 10, 2021

Dump the Media RFP for a Real Creative Job

Creative opportunities in media have evolved at a faster pace than creative application.

Feb 24, 2021

Dump the Media RFP for a Real Creative Job

Feb 24, 2021

Thoughts Are Not Insights

Great planning can, and often should, start with a hypothesis. The challenge is when nobody bothers to validate if the hypothesis is right…

Feb 12, 2021

Thoughts Are Not Insights

Feb 12, 2021

Rethinking the Media Agency

The origins of the media agency business are pretty simple; supply economy dynamics. But that’s not the case anymore.

Feb 5, 2021

Rethinking the Media Agency

Feb 5, 2021

Media By Mother

Media By Mother

An independent creative company delivering business planning and go-to-market execution for today’s media. Visit us: mediabymother.com

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