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Media By Mother

Media By Mother

AI Won’t Kill Advertising but Models Might

If we just use AI to fast-track problem-solving, the models behind AI will contribute to a culture of laziness and complacency.

3 min readApr 13, 2023

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AI Won’t Kill Advertising but Models Might

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Media By Mother

Headspace Feels Like the Answer To Rethinking the Media Agency

Our view was that the media agency product is limited by the business model from which it was born… three things created space.

5 min readJun 15, 2022

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Headspace Feels Like the Answer To Rethinking the Media Agency

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Media By Mother

The Right Media Agency Shape; Hustle Plus Governance

Media is not hard. But today it is very complex. So, is it better to foster a hustle mentality or to lean into a bit more governance?

4 min readAug 6, 2021

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The Right Media Agency Shape; Hustle Plus Governance

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Media By Mother

Transparency Has No Value if You Don’t Know What You Are Paying For

Transparency in media matters. But only if you know what you are looking for.

4 min readMar 10, 2021

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Transparency Has No Value if You Don’t Know What You Are Paying For

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Media By Mother

Dump the Media RFP for a Real Creative Job

Creative opportunities in media have evolved at a faster pace than creative application.

4 min readFeb 24, 2021

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Dump the Media RFP for a Real Creative Job

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Media By Mother

Thoughts Are Not Insights

Great planning can, and often should, start with a hypothesis. The challenge is when nobody bothers to validate if the hypothesis is right…

4 min readFeb 12, 2021

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Thoughts Are Not Insights

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Media By Mother

Rethinking the Media Agency

The origins of the media agency business are pretty simple; supply economy dynamics. But that’s not the case anymore.

4 min readFeb 5, 2021

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Rethinking the Media Agency

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Media By Mother

Media By Mother

An independent creative company delivering business planning and go-to-market execution for today’s media. Visit us: mediabymother.com

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